March 13th, 2010

Business Incentive Card Program

Challenging times in Business aren’t they?

Reps are scattering in every direction. missed sales and not knowing why…..
Heres something to put a smile back on your face…..

Hi, I represent an innovative Australian company called Cards4all.
We have just come across an exciting new marketing tool that’s been successfully used in the US for a number of years, to generate better prospects and more sales.

Prospects are so jaded, ignoring all the standard marketing schemes,
Sending out pamphlets, newspaper adverts, radio and TV advertising, I hate to tell you this but most of it ends up IGNORED or in the rubbish bin UNREAD.    You need something which will capture peoples’s attention.  Something that pays them to do business with you.  Afterall, it is really about “What’s in it for me?”

What we have established is a concept that has not been seen in your industry, in this country before.

It’s a Gift Card!

That’s right a Gift Card,  just like the big chain stores use so successfully and we can do it, because that’s what we do.
It works because you captialise on meeting your client and give them the incentive to do business with you.  Don’t loose my card…  

IT’S WORTH MONEY TO YOU!

Obviously you don’t pay the money up front, what you are offering is a reward for doing business after the sale is completed.  Your business Gift Card is more than a full electronic Gift Card, it has your business details on it.
It is the legendary WIN – WIN situation, you reward the client for doing business with you – in a fashion that  THEY UNDERSTAND.

When you have these Gift Cards, you use them like a business card. 

A business card on steroids

The cool thing about a gift card with $$$ value on it is,  it has     STICKABILITY
It is a quality card that has a face value of $500 or another value you determine.  You can write on the back, telling the prospect what you are offering.  You determine the value you want to reward your clients with….    
We supply you with business gift cards with your name, company and your Dollar value on it.
You hand the business gift cards to any prospective client you choose or send them in the mail to excite your customers……..
When you close a sale with that client you load the pre determined value onto the card via either EFTPOS or online…….

Your client can then go and shop at ANY store that has an EFTPOS terminal.
Even the best Salespeople “miss” business. They encounter prospective buyers and sellers, they visit briefly, hand them a business card, and never hear from those people again.

When you give someone a Gift Card instead of a business card they……  WILL use it.
Whether you give your Gift Card to people at an “open house,” a social event, a networking function, or standing in line at a grocery store just talking, your Gift Card, with your name and number on it, will ensure they do not lose or misplace it before they do business with you.  How can your others compete with that?
The good thing about this program is you can gauge how effective it is by tracking the number of cards that are used.
The really good news is that this program costs so little that just one or two sales will pay for it and replacement cards are only about  $1 each.

You can have them, in as little as a week or fully customised with photographs (about 4 weeks).

Then you are ready to move into a refreshing new world of   RECORD SALES.
Thanks for your time. I’m sure when you take up our offer you will find it very rewarding in the true sense of the word.

 

 signature - BL

  

Comments about….  Business Incentive Card

They look great!   Professional and valuable, helps me to look the “part”.

What a tool to get customers to come back later!  They keep those cards forever. 

The cards can be sent with no money on them and after the client gets them, and does the deal, I can load them straight from my bank account.   Happy customers!

Made my first sale on the cards in a week – they loved the idea, guess that paid for it all.

Closed a difficult customer, finally, the other week.  Was blown away when they said it was the offer (the business gift card) that made them choose me!  Thanks

Great gimick!  My name being passed around town when the card gets used – Everyone is talking about how they can get my card.  Business couldn’t be better!

I’m in Real Estate, I can’t believe people are coming back to me, so long after I met them, thanks.

It’s a little sly, because business ethics don’t allow you to bribe, to give money to “make a deal”.  But these Business Gift Cards are a gift, a present, and they have really helped to swing a few contracting deals my way.

 

One of the great things about this card program is it has both FRONT END  and  BACK END  benefits, here are some key benefits / features.

                    FRONT END
APPEARANCE   -  You will stand out from the crowd with a solid strong plastic card, with high resolution photograph / images and $$$$ on the face, even more cool factor is the fact that you can put money on it.

RETENTION  -  Because the customer knows it is worth $$$$ to them,  they hang onto the card, somteimes for years

DURABILITY  -  Rugged plastic design, means these cards will last as long as your business

PROFESSIONALISM  -  The overall concept is so neat and impressive, people will think you are a marketing guru!

                     BACK END
VISIBILITY  -  Your card, after the deal goes to various retailers for redemption through their eftpos.  All these businesses (and the other customers) will comment on the money being on your business card – giving you even more promotion in the community.  How many advertisements keep giving like this?

RETENTION  -  Because the customer knows it is worth $$$$ to them,  they hang onto the card, somteimes for years.  How many advertisements last this long?  How many get carried around in a prospect’s wallet, to be shown to other prospective clients?

PROFESSIONALISM  -  A great way to give a LASTING first impression.

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